Jordan Brand will be celebrating Singles’ Day once again, this time using the Air Jordan 4 as the silhouette. Singles’ Day is a holiday popular among young Chinese people that celebrates their pride in being single. The date, November 11th, with each “1” resembling an individual who is alone.
Dressed in a Fire Red, Summit White and Black color scheme. Inspired by the holiday season, this Air Jordan 4 comes in an all-over Fire Red upper contrasted with a Gum outsole. Over time, whether done intentionally as a creative expression or rubbed off organically with regular wear, a second layer on the upper reveals an ornamental design.