Jeff Ng, Graphic Designer and creator of Reed Space, sought to create a sneaker that truly embodied the spirit and soul of New York City. Having already been a part of a couple Nike collaborations including the Nike Shox Navigation pack, Jeff sought to create a sneaker work of art that would strongly resonate with NYC residents while at the same time buck the trend of the standard or traditional NYC design cues, elements, and symbols including the Yankees, Empire State Building, or the Statue of Liberty.
Instead, he opted to model his newest collaboration after a pesky, stubborn, brash, hungry, relentless, annoying, dirty, yet highly respected bird indigenous that has absolutely no fear: the pigeon.
The shoe was made to closely resemble the angry bird and included a high-quality grey suede upper, orange outsole, and an iconic embroidered pigeon logo along the lateral aspect.
An interesting detail, however, concerns Jeff’s personal pair which had the number “00/30” lasered into the medial aspect of each shoe, further adding to their allure and mythical status within the sneaker community and within society’s mainstream as well.