“This year’s game shoe, the AJ XXXIII, is the first basketball shoe to feature FastFit technology, which provides ultimate lockdown to prepare athletes for flight,” Michael Jordan said.
If there is going to be a pair of sneakers that can affect the attention of the sneaker world every year, then this must be the AJ XXXIII which Michael Jordan’s original new signature shoes.
It is undoubtedly a high-profile month for Nike. In the past, we have been not only the attention on the Air Jordan 1, Also the super popular shoes such as PSNY , but when it comes to a truly milestone and worthy of the new look, there is still a new Air Jordan 33.
Every year, Jordan is presenting a conference for new shoes, because Jordan is a new design concepts and superior technology . Therefore, as the latest masterpiece of shoe, Air Jordan 33 naturally carries the expectation of the brand and the market.
Jordan Brand has tapped the concept of practical first in spacesuits, and the design has drawn a lot of inspiration from it. It combines the flying aesthetics and practical technology advocated by the brand to create a kind of air Jordan 33. And performance, and accurate to the latest technological masterpiece of every part.
Much like other heralded silhouettes throughout the Jumpman’s illustrious lore – the likes of the iconic Air Jordan 3 – the 33 boasts its FastFit technology as a part of its aesthetic make-up, abandoning the idea of a conventional lacing system for a newly engineered lockdown fit.
Innovative FastFit system acts like a racing harness for your foot.Lightweight textile upper with leather and synthetic overlays provides support that won’t weigh you down.
David Creech, VP of design for Jordan Brand, touched on the 33 and more of what’s to come from the brand in the future. According to Creech, a new design concept known as Flight Utility will be employed across a number of products including the Jordan 33.
Technology has always been one of the most popular focus of the boots, not to mention the Air Jordan or other brands , the Air Jordan 33 is equipped with the new FastFit lifting system, and boldly canceled the traditional lace design .At the same time, it brings a new solution to the improvement of the performance of the sneaker package, and it is also a bold challenge to the traditional aesthetic concept.
Unlike traditional lacing systems, the addition of FastFit technology allows the Air Jordan 33 to provide a tight package experience after tightening the heel and the shoe at the tongue position, quickly debuting and saving the time of the tie; for the same reason, the FastFit system can be adjusted to loosen the feet for the more efficient and more humanized lace experience at the end of the game.
Setting : Zoom Air+FlightSpeed setting has been amazing.
Air Jordan 33 uses the Zoom Air cushion + FlightSpeed anti-twist system. The strength combines two super popular technology to bring a comfortable experience and comfortable performance. It also reflects the Jordan brand, which pursuit of technology and innovation.
Zoom Air is already an excellent cushioning technology that has been tested by the market, and the FlightSpeed anti-twist system has been widely recognized in previous generations of Air Jordan boots. The combination of this pair of new technology is Air Jordan 33.
The Air Jordan 33 had the arch of the foot, which is a complete demonstration of the workings of FastFit Technology and the process of tightening and loosening the cable. Jordan Brand’s designers have also completed the combination of Zoom Air and FlightSpeed technology, and the perfect integration with the new FastFit technology. Creech said in a press release. “As designers, we see ourselves as problem-solvers. When you start with innovation, it leads you to someplace new.”
After Air Jordan came to the thirtieth version, Jordan Brand add elements for the new one, such as the tribute to the Air Jordan’s first-generation AJ31, and the tribute to the second-generation AJ32, etc. . Similarly, in the Air Jordan 33, in addition to the charm of the future technology, you can also see the classic Air Jordan 3 elements.
Air Jordan has a rich enough story to show on the latest shoes.Nike Air heel branding harkens back to the Jordan 3 through Jordan 6. Under the hood, the 33 combines Jordan Brand’s Flight Speed technology and a Nike Zoom Air unit in an effort to propel it to the top of today’s hoops-engineered sneaker pantheon.